Many vintage ads objectify women in horrifying ways. But this cigarette ad using the fear of fat crosses the line from annoying to shameless and unethical. The headline asks: “Is this where you want to be five years from now?” The implication is that if you want to avoid looking like the obese shadow drawn behind the diver, you better start smoking. Perhaps cigarette companies did not fully know the health implications of smoking back then. Perhaps. But this ad is a warning: you cannot trust companies trying to sell you slenderness with a product. Do your own research. The best way to become fit and stay fit is to eat right and exercise.