“A couple of grammes of amphetamine sulphate taken daily enables you to slim while you do the housework—surely and safely.” Vintage ad from 1940.
Well, we all know better now. What you need is not amphetamine, or any other drug. You need motivation and will power to get started.
Before the Internet, you could mail a coupon and get an Amazing Book of Muscle Building Facts to find fitness tips that could help you change from a “puny weakling into a physical GIANT!” Vintage ad for fitness.
You know that happy look on a dog’s face when he is running? You can feel like that, too! Get moving and get an endorphin rush.
If you get in great shape, you can wear polka dots. Eat right. Work out. Wear polka dots.
Just because you opened the door, does not mean you have to take out any food and eat it. Just close the door, and walk away.
Many vintage ads objectify women in horrifying ways. But this cigarette ad using the fear of fat crosses the line from annoying to shameless and unethical. The headline asks: “Is this where you want to be five years from now?” The implication is that if you want to avoid looking like the obese shadow drawn behind the diver, you better start smoking. Perhaps cigarette companies did not fully know the health implications of smoking back then. Perhaps. But this ad is a warning: you cannot trust companies trying to sell you slenderness with a product. Do your own research. The best way to become fit and stay fit is to eat right and exercise.
When your blades sail along the ice, you feel like you are flying. Ice skating hasn’t changed that much over the years. Once you get over the wobbles and gain confidence, there is nothing like it. Love these old images. Hope they inspire you to go to the rink or out on a lake if you are lucky enough to live near an outdoor skating venue. (Click on a pic to see larger image.)
Students and area children skate in the newly opened UConn Ice Rink in 1965. The rink was home to the ice hockey team. Only a boat-shaped roof protected skaters from the elements, and many fans (and former hockey team members) can remember blustery cold winds blowing through the structure. The old ice rink was demolished to make way for the Ice Arena that opened in 1998. [University Archives]